![Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning](https://cdn.i-scmp.com/sites/default/files/styles/1920x1080/public/d8/images/canvas/2021/04/29/10004616-fe1f-432c-b6f3-eab7adc7d4f4_67b8968a.jpg?itok=j4hqDu6A&v=1619657480)
Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z | South China Morning
![❣️lyn❣️ on Twitter: "Make way! #Gucci boy is coming 💓💓💓 #GUCCI_KAI #GucciPreFall18 #Kai #KimJongin #EXO #dafBAMA2018EXO https://t.co/gKh3y4nC2Z" / Twitter ❣️lyn❣️ on Twitter: "Make way! #Gucci boy is coming 💓💓💓 #GUCCI_KAI #GucciPreFall18 #Kai #KimJongin #EXO #dafBAMA2018EXO https://t.co/gKh3y4nC2Z" / Twitter](https://pbs.twimg.com/media/DeV37t1VAAEHxVE.jpg)
❣️lyn❣️ on Twitter: "Make way! #Gucci boy is coming 💓💓💓 #GUCCI_KAI #GucciPreFall18 #Kai #KimJongin #EXO #dafBAMA2018EXO https://t.co/gKh3y4nC2Z" / Twitter
![EXO member Kai reportedly becomes first Korean star to launch his collection with Gucci-Entertainment News , Firstpost EXO member Kai reportedly becomes first Korean star to launch his collection with Gucci-Entertainment News , Firstpost](https://images.firstpost.com/wp-content/uploads/2021/02/The-Courier1.jpg?impolicy=website&width=1200&height=800)
EXO member Kai reportedly becomes first Korean star to launch his collection with Gucci-Entertainment News , Firstpost
![TeamEXOIndia on Twitter: "@gucci @weareoneEXO As expected, Kai rocked the outfit! We are so proud of Our Gucci Boy! ❤ @gucci , Congratulations on the success of Gucci Cruise 2019 Fashion Show! TeamEXOIndia on Twitter: "@gucci @weareoneEXO As expected, Kai rocked the outfit! We are so proud of Our Gucci Boy! ❤ @gucci , Congratulations on the success of Gucci Cruise 2019 Fashion Show!](https://pbs.twimg.com/media/DeiOFttWsAIwLeW.jpg)
TeamEXOIndia on Twitter: "@gucci @weareoneEXO As expected, Kai rocked the outfit! We are so proud of Our Gucci Boy! ❤ @gucci , Congratulations on the success of Gucci Cruise 2019 Fashion Show!
![EXO's Kai: The Evolution Of 'GUCCI Boy' To The First Ever Male Muse Of Makeup Brand 'BOBBI BROWN' - Kpopmap EXO's Kai: The Evolution Of 'GUCCI Boy' To The First Ever Male Muse Of Makeup Brand 'BOBBI BROWN' - Kpopmap](https://image.kpopmap.com/2020/10/exo-kai-bobbi-brown-cover.jpg)